Understanding the different types of hoardings before launching an advertising campaign can help you choose the most effective format for your brand message. Each type of hoarding has unique features and advantages that can be utilized to increase impact. Here’s an overview of the main types of hoardings Dubai:
Traditional static hoardings:
These are the most common type of hoardings, featuring a single, static image or message. They are typically printed on vinyl or paper and mounted on large structures in high-traffic areas. Static hoardings are cost-effective and provide continuous exposure to your advertisement. They are ideal for long-term campaigns and messages that do not require frequent updates.
Digital hoardings:
Digital hoardings use LED screens to display dynamic, changeable content. They offer flexibility in terms of message rotation and can display multiple ads in a single location. Digital hoardings are highly eye-catching due to their brightness and ability to display animations. They are perfect for time-sensitive promotions, real-time updates, and interactive content. However, they are usually more expensive than traditional static hoardings.
Mobile hoardings:
Mobile hoardings are mounted on vehicles, such as trucks, buses, or taxis, and move through various locations. This mobility allows for a broader reach across different geographic areas. Mobile hoardings are effective for targeting specific events, neighborhoods, or audiences on the go. They offer high visibility and can create a buzz in areas with dense foot traffic.
Transit hoardings:
These hoardings are placed on public transport systems, including buses, trains, and trams, as well as in transit stations. Transit hoardings benefit from high daily exposure to commuters and travelers. They are particularly useful for reaching urban populations and can be very effective in promoting local businesses or events.
Wallscapes:
Wallscapes are large-format hoardings placed on the sides of buildings or other large structures. They offer expansive canvases for creative, high-impact designs that can dominate the visual land. Wallscapes are ideal for making a bold statement and are often used in metropolitan areas where they can achieve significant visibility.
Hoarding panels:
These are smaller hoardings typically used around construction sites or event spaces. They can be placed in sequences to create a visual narrative or thematic display. Hoarding panels are versatile and can be customized in size and shape to fit various locations. They provide excellent opportunities for engaging passersby in specific areas.
