Primitivo management


Founded in 2015, Primitivo is one of several exciting new businesses that have opened on the burgeoning Oretha Castle Haley Boulevard in Central City, New Orleans. Chef Adolfo Garcia, Chef Jared Ralls, and Ronald Copeland, life-long New Orleans natives and veterans of the service industry, are proud to present their partnership in a dining concept found nowhere else in the city: a restaurant that hearkens back to a ubiquitous and ancient rite of gathering around a fire to prepare and enjoy a thoughtfully crafted and expertly cooked meal.

At the heart of Primitivo is its hearth, fueled by its kindling of white oak and coal. Its roaring, welcoming flame imbues its signature flavor to every dish on our menu, whether charred directly on top of the fire or smoked in the two adjoined smokers. Meat, fire, and salt bind each dish, while the rest of their composition remains diverse and seasonal: roasted ribeyes and brined chickens balanced with local produce, smoky cuts of beef and saucy ribs, hearty greens and pork cheeks braised slowly over many hours of care. This variety of textures, flavors, and aromas creates a singular and harmonious sensory experience, elevated by our attention to detail and Louisiana’s bounty of delicious flora and fauna from farms around the region. Our bar offers the same variety, featuring house-made liqueurs and syrups in innovative recipes, as well as perfected classics.

With special menus for lunch and happy hour Monday to Friday and dinner Monday through Saturday, Primitivo is as much an ideal place for a quick snack and a cocktail as it is for a three-course dinner and a bottle of wine. We have a variety of options in our dining room for table service, bar seating, and seating at a “cold bar” facing our open kitchen. To reserve a table, you may call us during our business hours (11:30-10 Monday to Friday, 5-10on Saturday) or use the OpenTable app. Please join us soon for an unforgettable meal.